Campania : immersed in the digital
The “Get ideas” festival took place from October 4th to October 6th at the Campania shopping center in Italy. The festival’s driving concept was to have new ideas emerge; to talk about innovation, science, and the future; and to explore the field of digital possibilities. This first edition was marked by three highlights: TEDx conferences on the theme of “the spark,” two Google DevFest days organized by Campania’s Google Developer Group—one of the most active Google communities in Italy—and a 24-hour hackathon on the relationship between the digital world and shopping centers. An event in line with Klépierre’s innovation approach, advocating for phygital experiences in shopping centers.