#KLÉPIERRE #CONNECT #SOCIAL
Now with 4.5 million fans on Facebook and Instagram accounts for its shopping centers, Klépierre is becoming a heavyweight in the ‘social’ world. The audience is growing, engagement rates are rising (+4% on Facebook): success is in the offing and is driven by a twofold ambition - enhance the relationship with customers and become a player in the phygital revolution. The Group moved onto the offensive on Facebook in November 2017 by developing a Facebook Messenger app, #JustAsk, that can answer customers’ questions in under an hour. The service is now available to 87 malls today!