Milanofiori, renovation champion!
And the winner is… Milanofiori! The Italian shopping center was awarded a prize from the National Shopping Mall Center (CNCC) in the “shopping center renovation” category. Among the rewarded initiatives: a food court transformed into a “Destination Food" zone; a new entrance; pop-up stores to diversify the offer; or even works undertaken at night to maintain the mall open during renovation. Rewarding the most beautiful architectural, technical or sustainable projects, the CNCC prize highlights the advent of an omni-channel model where the physical and digital are mixing to create a unique experience centered on the shopper.