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VivaTech : one step
closer to
the shopping center
of the future

English

Vivatech: one step closer to the shopping center of the future

This year, Klépierre did not just feature a simple booth at the Viva Technology innovation fair; it provided an immersive experience for the shopping center of the future! Digital avatars in partnership with H&M, sneaker customization with Lacoste, a 3D experience with Maison du Monde—all of the traditional customer experience steps reenacted with exclusive experiences. VivaTech also allowed Klépierre to strengthen its open-innovation strategy by furthering its relationship with its entire ecosystem, including retailers, start-ups, tech partners, and shoppers. For three days, the E37 booth was the laboratory for tomorrow’s shopping center and a beautiful demonstration of Klépierre’s signature: Shop. Meet. Connect.®

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